Last Updated: November 21, 2025
Event Setup
| Event | Purpose |
|---|---|
page_view
|
Track navigation |
purchase
|
Revenue |
custom_event
|
Product interactions |
Commands
gtag('event', 'purchase', {...})
Send event
DebugView
Validate streams
Create audience
Segment users
Advice
Map events to business outcomes, monitor retention, and integrate with BigQuery.
💡 Pro Tip:
Name events consistently, define conversion events, and capture user properties.