Last Updated: November 21, 2025
Event Strategy
| Event | Purpose |
|---|---|
viewed_landing
|
Measure discovery |
signed_up
|
Track acquisition |
completed_flow
|
Signal activation |
subscription_paid
|
Measure revenue |
Funnel Commands
Segment funnel (Signup > Activation > Paid)
Monitor conversion rates
Set anomaly alerts
Detect drop-off spikes
Compare cohorts
Assess product changes
Share dashboards
Keep teams aligned
Metrics
Focus on a single north-star, back it with supporting KPIs, and archive stale dashboards.
💡 Pro Tip:
Instrument events near the UI layer and align dashboards with your north-star metric.