Last Updated: November 21, 2025
Focus Areas
| Focus |
|---|
Match content to persona pain points and goals
|
Document tone, channels, and cadence per persona
|
Commands & Queries
interview stakeholders
Gather persona insights
map persona to journey
Align content
review analytics for persona behavior
Validate assumptions
Summary
Use data to define personas and align content with their needs.
💡 Pro Tip:
Base personas on research or analytics, not assumptions.