Last Updated: November 21, 2025
Launch Framework
| Phase | Goal |
|---|---|
Kickoff
|
Align internal teams + success metrics |
Enablement
|
Train sales + support |
Launch
|
Execute campaigns and monitor feedback |
Messaging Pillars
Define problem, solution, proof, and CTA, then tailor variations per persona.
Measurement
track NPS/CSAT
Gauge sentiment after launch
monitor web conversion
See how messaging converts
audit win-loss
Capture why customers choose you
💡 Pro Tip:
Line up the positioning document with enablement and sales narratives.