Product Marketing Launch Checklist Cheat Sheet

Positioning, collateral, and enablement

Last Updated: November 21, 2025

Focus Areas

Focus
Finalize positioning, messaging, and differentiation
Prepare collateral, enablement, and internal comms

Commands & Queries

launch.plan create PRD
Document the launch plan
./scripts/publish-collateral.sh
Publish assets
salesforce campaign create --name Launch
Kick off campaign

Summary

Run a checklist, align cross-functional owners, and measure impact.

💡 Pro Tip: Ship a playbook for sales/support the day of launch.
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