Email Marketing Segmentation Cheat Sheet

Persona tags, engagement, and suppression

Last Updated: November 21, 2025

Focus Areas

Focus
Segment by persona, lifecycle stage, and engagement
Suppress unsubscribed or converted leads

Commands & Queries

export active subscribers with tag=prospect
Pull segment
schedule campaign for segment
Send targeted email
apply suppression list
Avoid repeated outreach

Summary

Segment by intent, keep preferences up to date, and suppress refiners.

💡 Pro Tip: Respect unsubscribe and suppress past purchasers.
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