Last Updated: November 21, 2025
Social Media Marketing
Grow your brand on social platforms
Platform Strategies
| Platform | Best For | Content Type |
|---|---|---|
Instagram
|
Visual brands, B2C | Photos, Reels, Stories |
TikTok
|
Young audience, viral | Short videos |
LinkedIn
|
B2B, professionals | Articles, industry insights |
Twitter/X
|
News, engagement | Short updates, threads |
Facebook
|
Community, ads | Mixed content |
Pinterest
|
DIY, lifestyle | Infographics, how-tos |
YouTube
|
Education, entertainment | Long-form video |
Posting Best Practices
- Post consistently (use scheduling tools)
- Use platform-specific hashtags
- Engage with comments promptly
- Share user-generated content
- Use high-quality visuals
- Post at optimal times for your audience
- Mix promotional and value content (80/20 rule)
Engagement Tactics
- Ask questions in captions
- Run polls and quizzes
- Host giveaways and contests
- Go live for Q&As
- Create shareable content
- Respond to DMs and comments
- Collaborate with influencers
Analytics to Track
| Item | Description |
|---|---|
Reach
|
How many people saw your content |
Engagement Rate
|
Likes, comments, shares |
Follower Growth
|
New followers over time |
Click-through Rate
|
Link clicks |
Conversion Rate
|
Actions taken |
Best Posting Times
|
When audience is active |
💡 Pro Tips
Quick Reference
Build and engage your social audience