Last Updated: November 21, 2025
Common Business KPIs
| KPI | Formula | Good For |
|---|---|---|
Revenue Growth
|
(New - Old) / Old × 100 | Overall health |
Gross Margin
|
(Revenue - COGS) / Revenue | Profitability |
Customer Acquisition Cost
|
Marketing Cost / New Customers | Marketing efficiency |
Customer Lifetime Value
|
Avg Purchase × Purchase Frequency × Customer Lifespan | Customer value |
Churn Rate
|
Lost Customers / Total Customers × 100 | Retention |
NPS (Net Promoter Score)
|
% Promoters - % Detractors | Customer satisfaction |
Website KPIs
Traffic
Unique visitors
Bounce Rate
% leaving after one page
Conversion Rate
% completing goal
Page Load Time
Speed metric
Exit Rate
% leaving from page
Choosing KPIs
Aligned with goals
Support strategy
Measurable
Can track
Actionable
Can improve
Relevant
Actually matters
Timely
Current data
💡 Pro Tip:
Track 5-10 KPIs maximum - focus on what matters most!