Last Updated: November 21, 2025
What are OKRs?
Objectives
What you want to achieve
Key Results
How you measure progress
Quarterly cycle
Set every 3 months
Ambitious
Aim for 70% completion
Transparent
Everyone sees everyone's OKRs
Writing Good OKRs
Objective
Inspiring, qualitative
Key Results
Measurable, quantitative
3-5 KRs per Objective
Not too many
Specific numbers
Not vague
Actionable
Within your control
Example
Objective: Launch amazing new product
Key Results:
1. Achieve 10,000 signups in first month
2. 80% user satisfaction score
3. < 5% churn rate
4. Featured in 3 major publications
💡 Pro Tip:
OKRs are about stretch goals, not performance reviews!