Last Updated: November 21, 2025
Email Marketing
Effective email campaigns and automation
Email Types
| Item | Description |
|---|---|
Welcome Email
|
First impression for new subscribers |
Newsletter
|
Regular updates and content |
Promotional
|
Sales, discounts, offers |
Transactional
|
Order confirmations, receipts |
Re-engagement
|
Win back inactive subscribers |
Abandoned Cart
|
Recover lost sales |
Subject Line Tips
- Keep under 50 characters
- Use personalization (Hi [Name])
- Create urgency without being spammy
- Ask questions to spark curiosity
- Use numbers and lists
- A/B test different approaches
- Avoid spam trigger words (FREE, BUY NOW)
Email Structure
- Compelling subject line
- Preview text that complements subject
- Clear sender name and address
- Engaging opening paragraph
- Scannable content with visuals
- Single clear call-to-action
- Mobile-responsive design
- Unsubscribe link (required)
Key Metrics
| Item | Description |
|---|---|
Open Rate
|
% who opened email |
Click Rate
|
% who clicked links |
Conversion Rate
|
% who took desired action |
Bounce Rate
|
Undeliverable emails |
Unsubscribe Rate
|
% who opted out |
List Growth Rate
|
New subscribers |
💡 Pro Tips
Quick Reference
Master email marketing campaigns