Last Updated: November 21, 2025
AIDA Model
| Stage | Goal | Tactics |
|---|---|---|
Awareness
|
Make prospects aware | Ads, content, SEO |
Interest
|
Generate interest | Blog posts, webinars |
Desire
|
Create desire | Case studies, demos |
Action
|
Convert to customer | CTAs, offers, trials |
Funnel Stages
| Stage | Description |
|---|---|
Top of Funnel (TOFU)
|
Awareness - attract visitors |
Middle of Funnel (MOFU)
|
Consideration - nurture leads |
Bottom of Funnel (BOFU)
|
Decision - convert to customers |
Key Metrics
Conversion Rate
% of visitors who take desired action
CAC (Customer Acquisition Cost)
Cost to acquire one customer
LTV (Lifetime Value)
Total revenue from a customer
💡 Pro Tip:
Optimize each funnel stage separately - don't skip straight to the sale!