Last Updated: November 21, 2025
Copywriting
Write persuasive marketing copy
Copywriting Formulas
| Item | Description |
|---|---|
AIDA
|
Attention, Interest, Desire, Action |
PAS
|
Problem, Agitate, Solution |
BAB
|
Before, After, Bridge |
4 Ps
|
Picture, Promise, Proof, Push |
FAB
|
Features, Advantages, Benefits |
QUEST
|
Qualify, Understand, Educate, Stimulate, Transition |
Headline Formulas
- How to [Achieve Desire] Without [Pain Point]
- [Number] Ways to [Achieve Benefit]
- The Secret to [Desired Outcome]
- Why [Target Audience] Love [Product]
- Get [Benefit] in [Timeframe]
- [Do Something] Like [Aspirational Figure]
Power Words
- Action words: Discover, Transform, Unlock, Boost
- Emotion words: Amazing, Stunning, Incredible
- Urgency words: Now, Today, Limited, Hurry
- Exclusive words: Secret, Insider, Premium
- Guarantee words: Proven, Guaranteed, Certified
- Sensory words: Crisp, Smooth, Vibrant
Writing Tips
- Write for one person, not a crowd
- Focus on benefits, not features
- Use short sentences and paragraphs
- Include social proof and testimonials
- Create urgency with scarcity
- Address objections directly
- End with a clear call-to-action
💡 Pro Tips
Quick Reference
Craft compelling copy that sells